Industry "Buzz Words" Understood

Search Engine Optimization
The technical art of getting your website ranked organically when someone types a word or phrase in a search engine like Google.
Search Engine Marketing
The process of marketing your website through building links from other websites, advertising on other websites and advertising in the search engines to attract your best prospect.
Search Engine Submission
It is the process of registering your website URL with search engine directories and crawler indexes to gain an entry listing in their directory or index.
Search Engine Spiders
The robotic spiders that now control the world. Ha! Ha! Just kidding. Robotic search engine spiders visit websites to rank pages according to certain standards set by the search engines.
Keyword Research
The art of locating keywords and phrases that people are searching for and apply it to your business. It also involves measuring the competitive value of these keywords or phrases.
Meta Tag
It is the listing seen on search engines results that gives a title and description to every website.
Building Links
Using links from other websites to get more traffic to your website.
Banner Ads
Small banners on other websites to advertise your products and services
PPC
Pay-per-click is an advertising method on search engines where you pay for clicks under certain keywords to get more traffic to your website.
Traffic Management
A way to measure the number of visitors to your website

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